How is Your Company Communicating?

Submitted by Resource Nation on Wed, 02/17/2010 - 3:14pm.

Communication is something every business can’t go without. Whether it is through the telephone, computer or face to face the fact is businesses need to communicate to their key audience and internally as well. With that being said, what can type of business phone system does your company use?

There are many types of phone systems on the market and new technology is making the choices even harder. Now business owners are faced with terms like VoIP and apps on top of voicemail and caller id. VoIP (short for voice over internet protocol) are lines of communication that send their messages over a broadband connection instead of traditional phone lines.

Many companies are utilizing VoIP for its much cheaper long distance fees and video conferencing features. Other companies are utilizing smartphones as a way to bring remote location employees into the mix. No matter what you decide on, the fact is the telephony industry is growing everyday.

On the flip side of things, businesses need to determine how their key audience is communicating. Are they browsing the Internet on mobile phones? Do they prefer texting? Are they on social networks? Asking these types of questions will make it easier for your marketing department to communicate better with your clients.

If your clients are found to be texting more than actually calling someone, look into running a texting campaign. Some companies are sending coupons via text to reach their clients. Others are receiving texts from their customers for call in orders. Depending on the type of business you have, texting could be a great venue to look into.

If your customers are browsing your site via mobile web, make sure you talk with your web designer and convert your page into a mobile browser friendly page. These little changes can really help communication between your business and your customers. It is also wise to consider how your employees are communicating with each other. If you have many employees working from remote locations, having a VoIP phone system could allow all your employees to transfer calls to one anther even if living in different states.

Whichever way you decide is best for your company, make sure you take the time to do your research. There are many cost effective ways to communicate these days—so look into different venues and see if switching your business phone system is right for your company.

Shannon Suetos is a writer based in San Diego, California. She writes extensively for Resource Nation, an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs.

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How is Your Company Communicating?