Meet Patricia Handschiegel,West Coast Bureau Chief, StyleHive.com

www.stylehive.com

www.dailypatricia.com

I used to think I was down with the online shopping scene, but apparently, I've been retailing it old school: (1) Go to fashion Web site. (2) Buy something. (3) Check e-mail. Fortunately, I saw the error of my Web shopping ways after chatting with the eternally hip Patricia Handschiegel, the founder and now West Coast Bureau Chief of the social media company StyleDiary, which she sold to Stylehive.com  in November 2007, three years after creating it.

StyeHive.com draws 2 million unique visitors and gets 7 million page views per month, reaching women from 18-40 who are predominantly high income and urban shoppers. The site is filled with fabulous finds, from fashion to furniture. The common denominator? Style rules.  

Within StyleHive is StyleDiary  , where you can discover the latest fashion trends and see members' photos of themselves in their top fashion finds. Their entries include comments on what they like and where to buy it. You can even create a style diary of your own.

By pairing experience with instinct, Patricia found just the right buyer and launched the career of a lifetime.
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